About us

Welcome to Amax concept Where Imagination Leads the Way!

Whether you're here to watch a new story, color a new world, or imagine your own tale — amaxconcept is your new favorite place to grow, play, and dream

At amaxconcept, we believe every child is a hero of their own story.
Our magical world is led by Awele, a brave little African warrior girl who shows kids that courage, kindness, and imagination can overcome any challenge.

Through colorful animations, captivating storytelling, and rich African traditions, we inspire children everywhere to dream big, explore new worlds, and believe in their own power.

Why amaxconceptinc?

Empowering Stories

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cultural magic

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Respectful

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safe and fun

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Vision

Our vision is to become Africa’s leading global publishing powerhouse—a creative hub where storytelling meets purpose and African voices shine boldly across borders. We envision a world where:

Every child sees themselves as the hero, regardless of where they live or where they’re from.
African stories are not only preserved but animated with pride, shared globally across books, screens, and classrooms; and
Cultural bridges are built, showing the beauty, harmony, and shared values between African and Canadian communities.
At Amax Concept, we believe that stories can shape hearts, shift mindsets, and change the world.

Mission

At Amax Concept Incorporation, we aim to empower, educate, and entertain children and families through authentic African storytelling, culturally rich narratives, and dynamic visual publishing. Founded by Amaka Ikejiani, we are passionate about producing high-quality print and digital content that uplifts underrepresented voices, preserves heritage, and sparks imagination.

Through beloved stories like the Smart Tee Series, Awele: The Little Warrior, and Emeka Visits Toronto, we bring African traditions to life while also reflecting the real-world experiences of African immigrants in Canada. By exploring cultural identity, values, and shared human experiences, we bridge generations and continents—connecting the African homeland to the global stage.

Our YouTube channels, Kidzone 01 and Spicy African Tales, celebrate diversity, encourage curiosity, and provide joyful, relatable content that highlights the uniqueness and universality of African and Canadian cultures